If you are looking for your consumer goods company to thrive in today’s globalised world, the two go hand in hand. Upskilling your employees with language training should be a priority and will place you ahead of less culturally aware companies.
The consumer goods industry is not a stand-alone enterprise solely operating in one country or across one single culture. Your employees will be exposed to multiple languages and cultures, so language training is an essential business tool for workforces to remain competitive and keep their employees thriving in the industry. Language training is a business tool used to achieve better partnerships by improving communication and understanding between employees, employers and clients. The outcome is an increase in teamwork, overall morale and work performance.
Teamwork: The key to great performance in the consumer goods industry
Teamwork is essential in all industries, and the consumer goods industry is no different. Work can be completed much more efficiently when colleagues work together. Coordinating employee’s strengths saves time and money.
TeamStage backs this by confirming that, "according to CliftonStrengths’ assessment, an organization that focuses on developing the strengths of their employees and praises their accomplishments enables continuous teamwork enhancement.”
This improves company culture and generates higher profits. Statistics on teamwork in the workplace meanwhile show that employees who are encouraged to work in teams deliver 19% higher sales and a 7% increase in customer engagement.”
Language training benefits communication in the consumer goods industry, by promoting:
Empathy and respect
You gain more from language training than just the new language you can speak; you also learn about the culture and gain empathy and respect. These are vital skills to have if you wish to create strong partnerships with clients.
Confidence
Confidence is key if you want to achieve efficient work dynamics. Equipping your employees with language skills will improve their communicative confidence, allowing them to work better as a team and share their ideas; without being hampered by a lack of understanding that could make them refrain from collaborative communication.
Productivity
Fewer miscommunications will be had, greater teamwork will be achieved, and overall productivity will increase.
Morale
The overall morale in your company will be better. A happy working environment is a productive and efficient working environment. The culture of a workplace has a massive impact on employees’ performance and satisfaction with their job. This is highlighted by research conducted by Oxford University that shows how happy workers are 13% more productive.
Cognitive performance
You will be pleased to learn that by offering language training to your employee’s you will help to increase their cognitive performance throughout the rest of their roles.
As highlighted above, language training in the consumer goods industry is beneficial for multiple reasons. Teamwork is one of the most prominent. It is proven to improve employee performance by enhancing their cognitive performance, confidence and building a sustainable and inclusive company culture through empathy and respect.
Your consumer goods company will see the vast benefits of increased teamwork; employees will gain a boost in togetherness and be more creative. Combined, these factors create individuals who work harder, take more initiative and see outcomes with greater positive results. Read our blog, 'How Consumer Goods Companies such as L’Oreal and Unilever have Benefitted from Language Learning with Busuu' to find out more.
Language training is a significant training priority that companies in the consumer goods industry should be investing in right now! If you want your company to stay one step ahead by providing your employees with the best training, check out our guide, ‘A Look at Language Learning and Other Fast-moving Consumer Goods Industry Trends’.
Image source - Busuu
