PUMA needed a scalable language learning solution to support inclusion and communication across its global workforce. With employees working across stores and headquarters, often on shift-based schedules, the solution had to:

• Improve everyday communication across teams and regions
• Support both frontline retail staff and office-based employees
• Equip store teams with practical, customer-facing language skills
• Offer flexible, on-demand learning that fits around varied working patterns

Busuu developed retail-specific learning content for PUMA, helping teams confidently speak to customers, learning everyday vocabulary to improve customer interactions.

With Busuu, PUMA found it could offer its staff the chance to develop valuable new skills, for better inclusion. The brand signed a global licence with Busuu, delivering language learning for its entire workforce.

Busuu enabled PUMA to scale language learning globally, giving employees across retail and headquarters the opportunity to develop practical language skills that support communication, inclusion, and customer experience.

With a global licence, language learning became accessible to the entire workforce anytime, anywhere, and across multiple languages.

The results speak for themselves:

• 25,000 learning hours completed on Busuu
• 900 certificates awarded, demonstrating measurable progress and engagement