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Tailoring Language Learning to your Business

Written by Admin | Jan 23, 2023 11:12:20 AM

Language learning is not only a huge business asset but also a necessity for any company operating internationally. Increasing the language competence of your employees and reducing language barriers will have an incredibly positive corporate effect.

Educating your teams with in-depth language skills means that you can increase employee engagement, productivity and communication within your company, thereby enabling your employees to reach their full potential and further their career progression. This can have a positive effect on your company goals and it will also show your employees how you want to invest in your workforce, fulfilling your corporate social responsibility.

Tailored language learning

Knowing the importance of educating your employees is one thing but learning how you can tailor your language learning to suit your own individual business needs is another.

Within your company, you may deal with one particular type of industry or you may work with a range of different industries. This is why it’s important to personalise your language learning training opportunities to prepare your team for the range of topics and situations they may come across during their working day.

As a company that deals with a particular type of industry, you may benefit from industry-specific vocabulary training. This will help equip your teams with all they will need when dealing with that one profession. 

Busuu offers many industry-specific courses including, English for Retail, English for Pharmaceutical, English for Automotive, and English for logistics. Our tailored courses are specifically designed to help individual clients increase communication, productivity and collaboration among staff by providing a language solution for their particular needs.

As well as these tailored options that can adapt to certain industries or teams within your business, you may feel that you’d rather your training course or language app be at a more company-specific level. This can be ideal for making sure all of your employees are on the same page and that you have integrated any company jargon or specific terms that are used on a regular basis. All of your employees speaking the same company-themed language is a fantastic basis to start your language training journey.

With the vast majority of companies now employing an international workforce, there’s a need for teams to communicate globally, often about niche areas or requiring specific product knowledge. Tailored courses can help with this by upskilling employees with these industry-specific language skills and should offer teams the opportunity to put into practice what they’ve learned. Here at Busuu, new language is presented and tested for meaning, form and pronunciation, ready to be presented in a realistic and professional context before learners are given the opportunity to practice their newly acquired language skills. Learners can even submit exercises to the Busuu community for receiving feedback from language learners around the world.

The importance of personalisation when it comes to learning

Whilst colleagues engaging in effective cross-communication and collaboration is extremely important, what this does show is the importance of a tailor-made solution for language learning. This also highlights the need to implement a strong learning culture and environment within your company. If your business deals with more high-pressure industries such as Finance, then there will be more of a need for employees to be up-to-speed, potentially overnight, on any new legislation or changes to compliance etc. This creates the need for an effective language learning programme that can be available and utilised by many at a moment’s notice. L&D leaders will need to be acutely aware of how important agile learning solutions are, so that they can be ready to support team members of all levels to feel equipped to deal with any industry change.

Offering a personalised, technically-enhanced learning experience can ensure employees feel confident and prepared with their learning, ready to evolve, progress and face challenges specific to their field.

Opting for a tailor-made language learning option that’s the right fit for you and your company is essential to ensure seamless business and individual success for your company and employees.

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